Kelly Brokaw
PUBLIC RELATIONS EXPERIENCE
Account Supervisor, Allen Hall Public Relations (Student-Run Agency)
Eugene, Ore., September 2012 - present
• Manage a team of three members to represent Rotary District 5110
• Update Rotary District 5110’s Facebook fan page for members daily; the most popular post was shared 12 times and
viewed 784 times
• Manage Rotary District 5110’s recruitment website and fan page, “Is Rotary 4 Me?”
• Created an infographic to recruit members, which will be posted on the website and fan page
• Developed slide deck for a conference, based on the Garr Reynolds’ “Presentation Zen” approach
Diamond Duck Marketing Internship, University of Oregon Baseball
Eugene, Ore., February 2013 - June 2013
• Organized and conducted promotions throughout the regular and post-season of the UO Baseball team
• Collaborated in a team to create and implement on-field promotions between innings
Account Executive, Allen Hall Public Relations (Student-Run Agency)
Eugene, Ore., January 2012 - September 2012
• Collaborated with a team of four members to represent Habitat for Humanity ReStore
• Updated Habitat for Humanity ReStore’s Facebook page and Twitter account
• Promoted Emergent’s Electric Health Record iPad application by developing a media kit
Manager and PR Intern, Sun Shops
Santa Cruz, Calif., June 2009 - January 2012
• Managed 20 employees at Millions of Memories
• Led cross-promotional campaign, which sold 1,500 items in three weeks
• Pitched coupon idea and promoted the coupons, which increased sales by 10 percent
• Received a national award for the store’s substantial financial improvement
EVENT PLANNING EXPERIENCE
Chapter Relations Chair, Kappa Delta Sorority (University of Oregon)
Eugene, Ore., September 2009 - present
• Alumni Relations Chair: Planned Alumni weekend, which included a silent auction and social events that provided
the alumni the opportunity to bond as a group
• Chapter Relations Chair: Created bonds between two university chapters by planning five events
• Personally raised an average of $200 for three years to contribute to Dance Marathon
Assistant and Intern, Lina Floral
Santa Cruz, Calif., June 2008 - September 2009
• Communicated with clients to create and design floral arrangements and delivered them to various events
EDUCATION
University of Oregon, School of Journalism and Communication
• Bachelor of Science in Journalism, June 2013
• Public Relations major
SKILLS
• Extensive experience with Final Cut Pro, Excel, Photoshop, PowerPoint, InDesign, and Python
• Proficient in Cision
• Facebook fan pages and Twitter accounts